ASIN Experts · Mansoor, CEO · Amazon PPC agency
ASIN Experts is a CEO-led Amazon PPC agency. Mansoor sets the method and owns the client relationship. We run disciplined PPC, listing, and brand defense on live accounts: cut waste, harvest converting keywords, and push ASINs to the top of Page 1.
No 12-month lock-in. Not a rotating AM farm. The free review is a written read of your public listing: leaks we can see, fit yes or no, what week one would be.
Public store link only. No Seller Central until we agree. I reply within 24 hours on business days. Or score one ASIN first. Or run the break-even ACOS calculator. Or book a 1-hour desk / hold a free PPC seat.
Most “optimized” accounts leak profit in the same four places. If any of these hit close to home, the account is one of them.
Unmanaged broad and auto campaigns dump budget on irrelevant search terms — and nobody has negated them in months. You are paying Amazon to learn nothing.
Rivals run product-targeting ads on your listings and siphon shoppers at the moment they were about to buy from you. Brand real estate is undefended.
ACOS climbs a point or two every month and the last agency said “the market is competitive.” Rising CPCs are real. Unmanaged bids are the actual problem.
You spend heavily on ads but organic positions never improve — because campaigns were never structured to feed rank on your money keywords.
Score one hero ASIN in the browser: title cap, images, bullets, A+, Buy Box. Then I write a one-page note. No Seller Central. No webinar.
Know the bid ceiling after COGS and Amazon fees before you raise a bid. Numbers stay in your browser.
Bids, listing, defense, inventory, deals, and DSP. Most brands past $1M need more than a PPC login. Start with one job. Add the rest when the pieces start fighting each other.
Daily bid, budget, and search-term control across Sponsored Products, Brands, and Display.
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Find the converting queries hiding in auto and broad — then promote or kill them on a schedule.
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Protect branded keywords and your own listings from conquesting and hijackers.
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A ranking plan for new ASINs: structure, budget, and when to ease bids so organic can take over.
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Titles, bullets, backend terms, and A+ written for both A9 and Alexa for Shopping.
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Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
View service →Just PPC, PPC + Complete AM, Just Account Management, and Just Product Launch — flat fees. Listing and claims stay as add-ons. Change prices in the Customizer.
Most brands
$3,999 prepaid
Same weekly loop, enough runway for a harvest cycle to show in ACOS and rank. Not a 12-month PDF. Mansoor owns the client relationship.
$1,333 / month if you prepay 3. After the block it stays month to month unless we stop.
Most full desks
$6,747 prepaid
Prepaid runway for ads, listing, and ops to move together. Same weekly log. No ACOS guarantee.
$2,249 / month if you prepay 3. After the block it stays month to month unless we stop.
Ops, no daily PPC
$1,297 / month
Titles, bullets, backend, variations, suppressions, and Account Health reads so the catalog can convert. Not a substitute for weekly search-term harvest.
Listing, catalog, and Account Health. Daily ads stay with you — or add Just PPC later.
Timed block
$2,497
A ranking sequence for one new or stalled ASIN: conversion pass, money-keyword set, phased bids, and a written exit — not forever “aggressive.”
About six weeks. Keyword set and exit criteria before spend. Hand off to Just PPC or PPC + Complete AM when organic holds.
A one-time 1:1 desk, or a free Sponsored Products session that only runs when 50 operators reserve a seat.
No mystery onboarding. Four weeks to a desk rhythm you can see.
Send the store link. I read the public listing and tell you where I would start. If I cannot show the leaks, I decline.
Exact for converters, discovery for harvest, defense on brand. Listing pass if the page cannot convert the traffic we are about to buy.
Negatives, bids, and a written change log every week. No “the market is competitive” as an explanation.
Month to month. We scale what is contributing. We cut what is not. You are never trapped in a 12-month PDF.
Most brands read every page here before they write. They are hiring in private: who owns the account, what week one looks like, and whether the first step costs them Seller Central. Here is the answer.
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Founders shop this site the same way they shop an agency: who owns the account, what the first 30 days look like, and whether the fee is a percent of spend. Use this scorecard on every vendor, then send the store link if the answers here hold.
| What founders check | Typical agency | This desk |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A rotating AM runs the console. | CEO-led agency. Mansoor owns the client relationship and the method. |
| How do I verify this desk? | A logo wall, unnamed partner badges, and five-star quotes with no last names. | Named operator, public prices, legal notice, invoices from the desk email. Add a Seller Central user — never a password. Named logos when brands say yes. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |
A sample of account patterns I keep seeing — and fixing. I will swap these for named client stories as soon as those brands say yes.
Same catalog. Same budget. The waste was unmanaged broad match and a campaign structure nobody had touched in months.
Read the work →Keyword harvest$11k / moWaste removedThree prior agencies called the category expensive. The real problem was one-campaign-does-everything structure.
Read the work →Scale without torching ROAS$80k → $210kAd revenue / moScaling usually means buying worse traffic. Harvesting the long tail is how both volume and ROAS can move together.
Read the work →Policy changes, fee updates, and ad-platform shifts — tracked so nothing blindsides the account. Each brief says who it hits and what to do this week.
German trade press: 16 categories on Amazon.de move from 30-day to 14-day returns for items delivered after 1 Oct 2026. Not yet confirmed on an English Amazon help page we could cite — verify in Seller Central DE before you change offers or ads.
Read the brief →From 1 Oct, US peak storage is on. A trade guide cites standard-size rising from $0.78 to $2.40 per cubic foot and oversize from $0.56 to $1.40. Official help needs a login — Fee Preview / storage monitor win. Recalculate before PBDD.
Read the brief →In the new Seller Central, payouts, reports, and tax documents sit together in Finance Workspace. Training issue more than a fee change — update SOPs that still point at classic menu paths.
Read the brief →ACOS, TACOS, IPI, Account Health, fees. Answer-first, then the weekly move. Calculators stay in your browser.
The click must land where the promise can convert and be measured.
Read the playbook →Google MCC, Walmart, eBay, Amazon — invite access. Do not send passwords or MFA codes.
Read the playbook →Amazon remains the hero desk. Channels are add-ons with boundaries.
Read the playbook →All playbooks Calculators Free ASIN audit Glossary Events calendar Operator stack
Helium 10 and Jungle Scout suggest. Cobalt, Xnurta, and Teikametrics execute inside rails. Sellerboard sets the floor. Claude, Codex, Kimi, and Cursor draft the letter. Each product is its own crawlable page.
Before you hire
Independent reviews are not on this site yet. Named logos wait for permission. What you can check today is who operates, where the legal notice lives, how you pay, and how Amazon access actually works.
Mansoor is the CEO. The same inbox that answers the form is admin@asinexperts.com. Leadership owns the client relationship — not a rotating AM farm behind a logo.
About →Trading name, operator, and email sit on the legal notice. A postal address goes on the invoice — email the desk if you need it for a PO before you pay.
Legal notice →Just PPC and one-time jobs are published. Claims are a percent of what Amazon actually pays. No mystery “we’ll quote after the call” rate card.
Packages →Scope, fee, and month-to-month cancel live in the engagement email. Invoice first. Seller Central access only after both sides say yes.
Contact →Add a Seller Central user with advertising (and only the permissions the job needs). Do not send a password or an MFA code. Anyone who asks for those is the red flag.
Account patterns on Results are samples until a brand permits a named logo. There is no five-star wall and no invented Trustpilot. Confirm live dollars in Seller Central.
Results →This is the same sequence I will walk in email. If a pitch skips it — especially if it asks for a password — stop.
Send a storefront or ASIN URL. I write the leaks I can already see, fit yes or no, and what week one would be. No Seller Central. No webinar.
If we work together, you get the job, the fee, and month-to-month cancel in writing. Invoices come from this desk’s email before any login is created.
One month of PPC, or one named package. 3- and 6-month blocks are prepaid on purpose — then you are month to month again. You are not signing a 12-month PDF.
In Seller Central, invite a user with advertising permission. Never share the master password or an MFA code. You can revoke the user the day you leave.
Clear doors into the desk. Same links live in the top nav and the footer so you never hunt.
Mansoor is the CEO of ASIN Experts — a CEO-led Amazon agency, not a rotating account-manager farm. Leadership owns the client relationship and the weekly plan.
Mansoor operates ASIN Experts as a one-person desk. The legal notice, public package prices, and admin@asinexperts.com are on the site. The first step is a free read of your public listing — no login, no 12-month PDF. Invoices go out before Seller Central access. Add a user; never send a password or MFA code. Results pages are labeled sample patterns until a brand permits a named quote. If you need a street address for a PO, email the desk — it is on the invoice.
No. Month to month. If the work is not moving ACOS, rank, or wasted spend, you should not be stuck in a 12-month PDF.
Best fit is an FBA brand already spending on ads and feeling the leak — typically past about $1M in trailing revenue, or a serious launch with budget. If I cannot show the leaks on a review, I will say so.
Yes. Send the store link and a spend range. I read the public listing and tell you what I would fix first. No deck, no bait-and-switch webinar.
One hero listing, not the whole catalog. You score the public page here — title cap, Item Highlights, images, bullets, A+, proof, Buy Box — then send the ASIN. I write a one-page note: what is leaking, the three moves, and whether ads should wait. The catalog-level review is a different door if you want a fit check on the store.
No. The first pass is the public listing — storefront or ASIN URL. I can already see title, bullets, A+, reviews, and obvious brand-defense gaps. Seller Central access comes only if we both agree to work.
Because I cannot tell you if I am a fit without seeing the catalog. A call without the listing is a sales conversation. A review with the listing is a diagnosis. You get the diagnosis first — leaks I can see, fit yes or no, and what week one would be.
No. Anyone who does is selling a number Amazon still sets in the auction. I show wasted spend, structure, and a week-one plan. That is the honest version of “what you get.”
Within 24 hours on business days. I am usually in the accounts Monday–Friday. Weekend notes wait until Monday unless something is on fire.
Either. Most brands start with PPC + a listing pass. Full desk is for when ads, listing, and defense are already fighting each other.
Yes — those seats are named on the operator stack. Helium 10 and Jungle Scout (JS) suggest keywords; the search-term report proves them. Cobalt, Xnurta, and Teikametrics execute only inside contribution rails. Sellerboard sets the P&L floor. Claude, Codex, Kimi, and Cursor draft analysis — they do not bid. Seller Central and the Ads Console stay source of truth.
Most 2026 retainers land around $1,500–$5,000 a month or 10–20% of ad spend. This desk is a flat month-to-month fee after a free review — not a percent that rises when you spend more. Compare the fee to 30 days of zero-order search-term spend first.
Two clocks: peak FBA storage from 1 October through December, and peak fulfillment from 15 October 2026 through 14 January 2027. Recalculate break-even ACOS before you raise bids. Dates are on the operator calendar — confirm live rates in Seller Central.
Not ready to send a listing?
Calculators, case studies, and Amazon Updates. Work email and a consent tick. No webinar.
Two doors, same desk
I read the public listing by hand. You get three things back: the leaks I can see without logging in, whether I am a fit, and what week one would be. If I cannot help, I say so.